# Austrian Public Ad Spending Hits 174 Million Euros

October 15, 2026 at 03:46 PM

> KommAustria reports 174 million euros in public sector ad spending for H1 2026, with the federal government accounting for 11.3 million.

On October 15, 2026, media authority **KommAustria** and **RTR GmbH** released advertising data for the first half of 2026. Public institutions and companies spent 174 million euros on ads, with the federal government accounting for roughly 11.3 million euros.

The federal government's 11.3 million euro spend marks an increase from the 3.2 million euros spent in early 2025 during coalition talks, but remains below the 18.7 million euros from 2024. The **City of Vienna** reduced its spending to 6.7 million euros.

While the government aims to cut annual ad spending by ten percent, the new data lists media owners individually. Entities like **Krone Verlag** and Kronehit appear separately, as the report excludes combined corporate data for groups like **Mediaprint**.


#KommAustria #AdSpending [#Austria](<https://austriareport.com/hashtag/austria>) #PublicSector #MediaData

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