# Hofer to Expand Self-Service Checkouts in Austria

October 21, 2026 at 03:46 PM

> Hofer plans to install self-service terminals in over 170 Austrian branches by 2027 to streamline shopping and reduce customer wait times.

**Hofer** is expanding its self-service checkout options across **Austria**, with plans to install the systems in more than 170 branches by the end of 2027. Customers can scan goods, including loose produce and bakery items, and pay directly at these new terminals.

While specific locations for the rollout remain unannounced, traditional staffed checkouts will stay in place. Employees will also be available at the self-service stations to assist shoppers. This move aims to streamline the grocery shopping experience.

Recent data shows 47 percent of Austrians favor **self-service checkouts**, with 82 percent of **Generation Z** and 67 percent of **Millennials** preferring them. About 36 percent of users cite time savings as the primary benefit for using these automated retail systems.


#Hofer #RetailTech [#Austria](<https://austriareport.com/hashtag/austria>) #SelfService #GroceryShopping

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