is significantly expanding its self-service checkout infrastructure across . The retailer plans to install these automated terminals in more than 170 branches by the end of 2027, allowing customers to scan and pay for their goods independently.
The terminals handle items without barcodes, like loose produce or bakery goods, via an intuitive screen. While employees remain available for assistance, Hofer will also retain its traditional staffed checkout lanes to provide shoppers with multiple options.
Data from Handelsverband and shows 47 percent of Austrians favor self-service, with preference rising to 82 percent for . Shoppers cite time savings as the primary benefit, with 31 percent using these systems for daily grocery shopping.