# Lower Austria Unveils Tourism Strategy 2030+

October 6, 2026 at 08:42 PM

> Governor Johanna Mikl-Leitner launches a plan to digitize tourism, add high-end beds, and attract more international visitors by 2030.

Governor [Johanna Mikl-Leitner](<https://austriareport.com/entity/johanna-mikl-leitner-q87130>) unveiled the Tourism Strategy 2030+ for [Lower Austria](<https://austriareport.com/entity/lower-austria-q42497>) on October 6, 2026. The plan aims to reduce bureaucracy, enhance high-quality offerings, and attract international guests to a sector generating two billion euros annually.

The initiative includes automating guest registration and tax billing, with a pilot in 2028 and nationwide rollout by 2029. To boost capacity, the **NÖBEG** investment model will now cover 50 percent of costs to add 500 high-category beds over five years.

Lower Austria seeks to become a year-round destination, targeting 100,000 more overnight stays from the [Czech Republic](<https://austriareport.com/entity/czech-republic-q213>) and [Slovakia](<https://austriareport.com/entity/slovakia-q214>) by 2030. High-quality accommodations like castles will be marketed under the 'Selected Stays' brand to drive growth.


[#LowerAustria](<https://austriareport.com/hashtag/loweraustria>) #Tourism2030 #TravelStrategy #MiklLeitner #SelectedStays

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