has officially exited its ownership of sports retailer Hervis, selling the company to new investors Sven Voth and Udo Schloemer. The move follows nearly 160 million euros in accumulated losses between 2020 and 2024. Markus Hupach is the new director.
The restructuring involves selling all locations outside Austria and reducing the domestic network to between 50 and 55 branches by 2027. Currently, the new owners oversee 90 branches and 900 staff. Thirty-five headquarters employees were recently dismissed.
Hervis is shifting its strategy toward premium brands like Nike and plans a new Salzburg flagship store for 2027. A social plan is promised for affected workers as the retailer updates its digital presence and logo to stabilize its long-term market position.