# Spar Sells Hervis to New Investors After Losses

October 15, 2026 at 08:56 PM

> Spar exits Hervis ownership as new owners Sven Voth and Udo Schloemer plan a major restructuring and network reduction across Austria.

**Spar** has officially exited its ownership of sports retailer **Hervis**, selling the company to new investors **Sven Voth** and **Udo Schloemer**. The move follows nearly 160 million euros in accumulated losses between 2020 and 2024. **Markus Hupach** is the new director.

The restructuring involves selling all locations outside Austria and reducing the domestic network to between 50 and 55 branches by 2027. Currently, the new owners oversee 90 branches and 900 staff. Thirty-five headquarters employees were recently dismissed.

Hervis is shifting its strategy toward premium brands like Nike and plans a new Salzburg flagship store for 2027. A social plan is promised for affected workers as the retailer updates its digital presence and logo to stabilize its long-term market position.


#HervisSports #Spar [#RetailNews](<https://austriareport.com/hashtag/retailnews>) #BusinessRestructuring [#Austria](<https://austriareport.com/hashtag/austria>)

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