A recent price comparison by Austria in August 2026 revealed significant disparities between domestic and German markets. A 75-gram pack of Original Neapolitaner costs 1.69 Euro at Billa in Vienna, while the same item is 0.79 Euro at Rewe.
The investigation found that 20 products from Austrian brands like Rauch, Red Bull, and Almdudler were 24 percent more expensive in Austria on average. Rewe claims international manufacturers charge higher purchase prices to Austrian retailers than to Germans.
The is now examining measures against territorial supply restrictions, with a public consultation open until September 29, 2026. Meanwhile, foodwatch Austria has launched a petition to protest these ongoing regional price surcharges.