Hofer has expanded its presence in the Kitzbühel district with the opening of a new branch in Kirchberg on November 12. Located at Brixentaler Straße 17b, the store is designed to strengthen the local supply chain for both permanent residents and the region's many holiday guests. The opening brings the total number of Hofer branches in the state that offer seasonal Sunday and holiday shopping to six, a model the retailer already utilizes in Salzburg and Kärnten.
Flexible shopping hours for residents and tourists
The new location operates with a schedule tailored to high-traffic periods. Standard opening hours are set from 7:15 to 19:00 on weekdays and until 18:00 on Saturdays. However, the branch stands out for its Sunday and public holiday availability, which shifts according to the season. During the summer months, the store opens from 8:00 to 14:00, while winter hours for these days are scheduled from 12:00 to 18:00.
Modern amenities and local employment
A team of 14 employees has been hired to manage the new site, which incorporates modern service features to improve the customer experience. The facility includes a dedicated deposit return station for recyclables and an on-site charging station for electric cars, catering to the increasing number of EV drivers in the area. By combining these services with extended holiday access, Hofer aims to provide a more convenient shopping destination for the Kirchberg community.